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Book of the Month
by Regina Luttrell
Social Media helps readers to better understand, create and develop sound social media strategies. Readers can understand and successfully use social media tools through the history of social media; and specific subject areas such as photo-sharing, networks, and crisis communication. It serves as a reference guide for how organizations can leverage the power of social media to build, engage and sustain relationships with their key audiences. Case studies with real-world examples and quick links are provided.

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